Anyone who have seen an ads or advertorial by some if not all the developments will have the same feeling- its too faked! All the I smell the flowers in the gardens or the sound of birds chirping when you wake up and blah blah is nauseating and induce involuntarily convulsion ( yeah i know some big words too). Whenever I see brochure like these I always skip the to the good part, the part that contain all the nice info like Layouts, Dimensions, Furnishing, Quality of Materials, Facilities spread and Pricing.  I am sure many would do the same, as the world we live in now is so nail biting and short of time that we do not want to flip through pages and pages of “gibberish” to get to the good stuff.

I understand why it is like this though, maybe because these developers think buyers like to imagine the whole idealised “Dream House”. They want connect to them in a personal deeper levels so they “romance” their brochure, to get you to feel IT. Hmm…

Maybe, just maybe they should keep up with the times and be transparent with their sales kit or brochure, after all information is easily share and buyers are getting smarter everyday. What do buyers want to see when they look at a brochure?

Location.

Please clearly label the main roads and easily identifiable landmarks like gas station or McD or KFC so if the buyer want to check out the site they can easily find it. Better yet include GPS coordinates or the best is SCAN Barcode. One scan and you know the location. Please don’t try to hide if your development is next to a graveyard. People talk, KK is too small. Most of the development next to graveyard I know in KK have double their value or more, like Seri Ujana Fantasi terrace house, sold  for RM340k  but now the value is RM800k! Epik Industrial warehouse is a hot item too, and many more examples, look like its Feng Sui land?

Sf and Layout.

Please do a proper layout plan with nice contrast and clearly label rooms, even better do one with furniture and the other one without. List down the square footage of the bedrooms and dimension, width and length. As we want to see if we can put our bed in there and don’t have to crawl the bed to the other side. And please do a one page for each layout can boh? Doesn’t cost THAT much to print another page for each type of layout. Do make it clear and easy to understand too. Try not to put A1, A2 then A3a , A3b, how do you expect us to remember when I go to 3 launchings a day? Instead using names like we recognized like Deluxe Penthouse Type 1, Goodnight Suite 1 etc..

Facilities.

Developers tends to focus a lot on this and there is pages and pages of it, and they do a wonderfully job of “luxufiying” everything, which is all well and good, unless of course some of these beautification may not make it into the real thing when you get the OC later. Illustrating a stream running around the back of the apartment as some kind water feature when it turns out its a BIG LONG KANG, its a bit over stretching.

Spectacular Views. 

one line of blue and two dots of golf course view is not exactly the “spectacular views of the magnificent golf course views” I am hoping for. 

I have seem some remarkable views being printed on the brochures of the developers and I tend to keep in and file it in my collection. Sometimes I even stick it up as a poster! Yes I love to look at awesome seaviews and majestic mountains. Only if my unit can see the actual thing too! Seeing a gorgeous golf and seaviews on the brochure I have high expectation, when I go up I see, there is  one line of blue and two dots of golf course view is not exactly the “spectacular views of magnificent golf course” I was hoping for.

There are some developers who get it and did a good job and mostly keep to the design of the brochure and advertisement and they should be recognised as such. Companies like Exism, Sp Setia, Bukit Kiara properties (west Malaysian developers) have mostly kept their original vision of the development. The final product resembles the drawings or rendering they advertised. Lets hope most developers can do the same. Maybe time to start a “Best Match for brochure and Ads Awards”

The point I am writing is to convey a message that we want a quality and representative ads from the developers. I truly hope the developers will have a set a marketing budget instead of “save as much as you can” (han tak chow han) style. Of course what do I know right? My 2 cents. No offence intentionally intended.

propertykid. Always Learning. Always Investing.